What else can AI do?And where is it heading?
Why we do it
It usually starts with an idea. Could this be built? And if so, how? Research is how we find out.
We’re a creative company, and ideas for products, tools and solutions arrive long before anyone knows whether they’re possible. Rather than guess, we test: build a rough version, push the technology, see where it breaks. Some ideas don’t survive. The ones that do come with real evidence behind them, and often a better idea than the one we started with.
From the lab
Experiments, findings and open questions, published as we go. Some begin as product ideas, others as pure curiosity.
Where findings go
Research doesn’t stay in research.
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01
Idea
Could this be built? If so, how?
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02
Experiment
A rough version, pushed until we see what holds.
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03
Finding
An honest answer, carried forward if it’s worth it.
Then it goes somewhere
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Into Business
A finding in local AI could make a private, fully in-house tool possible for a company that can’t use the cloud.
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Into Design
Research into generative systems can make our creative tools sharper and their results more original.
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Somewhere new
An experiment with agents might turn into something nobody planned for. That’s often the point.
How we judge an experiment
- 01Does it actually work?
- 02Does it still work tomorrow?
- 03Is it useful, or only impressive?
Curious about the same questions?
Let’s compare notes.
If you’re working on something related, or want to explore an idea with us, we’d like to hear about it.
Get in touch